CDW Corporation

CDW Corporation is a leading multi-brand provider of information technology solutions serving business, government, education, and healthcare customers across the United States, United Kingdom, and Canada. Founded in 1984 by Michael Krasny as Computer Discount Warehouse, the company has grown into a Fortune 500 enterprise offering hardware, software, cloud solutions, and managed services. With approximately 15,000 employees and operations across multiple distribution centers globally, CDW provides comprehensive IT solutions including on-premise and cloud infrastructure, digital experience platforms, security services, and software licensing with design, advisory, and implementation support.

1. Leading IT solutions provider with $23.7B annual revenue and 15,000+ employees across 11 industry sectors
2. Comprehensive portfolio spanning hardware, software, cloud, and managed services with 250,000+ products available
3. Strong technology partnerships with 5,000+ expert sellers and 2,200+ solution architects globally
4. Recent acquisitions include Mission Cloud Services, Amplified IT, Locus, and Enquizit to expand service capabilities
5. Nasdaq-listed company (CDW) with mature cloud infrastructure and digital-first positioning

CDW is positioned as a full-stack IT solutions integrator and trusted advisor for enterprise digital transformation. The company emphasizes simplification of complex technology deployments, rapid access to 250,000+ products through optimized supply chain, and expert guidance across cloud migration, AI adoption, and security modernization. CDW serves as both a direct distributor and strategic consultant, combining hardware logistics with high-touch professional services.

• IT Hardware and Systems: notebooks, tablets, network communications, collaboration hardware, data storage, servers, desktops
• Cloud Infrastructure: hybrid cloud, on-premise and cloud capabilities, AWS and Microsoft partnerships
• Software Solutions: CRM, ERP, productivity applications, security, virtualization, cloud assurance
• Managed Services: advisory and design, software development, implementation services, managed IT support
• Industry-Specific Solutions: government (CDW-G), education, healthcare, financial services, retail sectors

CDW serves complex, large-scale technology environments with evolving IT infrastructure demands. Key business drivers include: accelerating cloud adoption and hybrid infrastructure modernization; cost pressures to consolidate vendors and optimize IT spend; need for expert guidance on emerging technologies like AI and automation; multi-site deployments requiring supply chain coordination and compliance expertise; and pressures to improve operational agility while managing legacy system transitions.

CDW's sales motion prioritizes long-term account relationships with dedicated account managers, custom configuration services, and proactive technology advisory rather than transactional sales. The company segments by customer type (Corporate, Small Business, Public sector) and vertical, with specialized teams for government, education, and healthcare. Decision-making involves IT leadership (CIOs, infrastructure managers) alongside procurement and finance teams evaluating total cost of ownership. The sales conversation should focus on reducing implementation complexity, accelerating time-to-value, and providing strategic guidance on technology roadmaps rather than individual product features.

A Technology/SaaS provider can support CDW's customer base and internal operations in several key ways. First, cloud and SaaS platforms can optimize CDW's supply chain visibility, procurement automation, and logistics management across 30+ branch locations and six distribution centers. Second, managed security services and compliance automation tools align with CDW's growing security solutions business (exceeding $1B in sales) and customer demand for integrated security-as-a-service offerings.

Third, professional services automation (PSA) and resource management SaaS can improve utilization of CDW's 5,000+ sellers and 2,200+ solution architects, reducing operational friction in custom configuration and deployment. Fourth, AI-driven analytics and insights platforms support CDW's advisory positioning by enabling predictive customer needs analysis and solution recommendations. Fifth, integration middleware and API management platforms facilitate seamless orchestration across CDW's 250,000+ product ecosystem and customer technology stacks.

The primary constraint is CDW's scale and IT sophistication: solutions must integrate with existing enterprise systems, maintain uptime during peak seasonal demand, and meet security/compliance requirements for government and healthcare customers. Service fit is strongest for vendors offering customer-centric consulting, rapid deployment, and outcome-based ROI models—aligned with CDW's own value proposition to customers.

The global SaaS market was valued at approximately $358-$399 billion in 2024, with North America accounting for 43-46% of global revenue. The enterprise IT solutions and services market encompasses broader categories including hardware distribution, managed services, and cloud infrastructure, estimated at $800+ billion annually.

SaaS market CAGR of 12-18.3% from 2025-2030, with some sources projecting even higher growth of 19.3% through 2033. North America SaaS growth expected at approximately 10-15% CAGR. Services component of SaaS market expected to grow faster at 20.9% CAGR, reaching $144+ billion by 2030.

• AI and machine learning integration dominating SaaS innovation, with 60%+ of enterprise products embedding AI features and 38% CAGR for AI SaaS segment
• Cloud migration acceleration driven by digital transformation initiatives, with enterprises shifting from on-premise to cloud-native architectures
• Hybrid and private cloud adoption gaining momentum for regulatory compliance and security-sensitive workloads, especially in BFSI and healthcare verticals
• Low-code/no-code platform proliferation, with these tools accounting for 65% of app development by 2024
• Industry-specific SaaS consolidation in healthcare (23.7% CAGR through 2030), retail/ecommerce, and BFSI sectors (21.8% SaaS market share)
• Managed services and implementation services growing faster than software subscriptions, indicating enterprise preference for consulting and outcome-based delivery

Michael Krasny founded CDW in 1984 as Computer Discount Warehouse (originally MPK Computing). He served as founder and CEO until 2007, when he retired after selling the company to Madison Dearborn Partners and Providence Equity Partners for $7.3 billion. Krasny is now recognized as a billionaire and operates Custom Woodworking Design as a hobby since 2009.

$23.7 billion in annual revenue as of most recent publicly available data (Fortune 500 ranking #161 as of latest filing), with 15,000+ employees. Company reported revenues of $21.0-$21.4 billion in recent prior periods.

CDW was added as a component of the Nasdaq-100 index on December 18, 2023. Current CEO Christine Leahy joined in 2002 and serves as chief executive officer. Company has pursued an active acquisition strategy in recent years, including acquisitions of Mission Cloud Services, Amplified IT, Focal Point Data Risk, Sirius Computer Solutions, Locus, and Enquizit to expand cloud and managed services capabilities.

Prospect details are not publicly visible.